Friday, September 26, 2008

The Man Behind The Great WHITE Hype



"By March, it was getting 300,000. SWPL—which catalogs the tastes, prejudices, and consumption habits of well-off, well-educated, youngish, self-described progressives—was refreshing because it’s everything a blog, almost by definition, is not. Rather than serving up unedited, impromptu, self-important ruminations on random events and topics, the tightly focused, stylishly written, precisely observed entries eschew the genre’s characteristic I (though Lander in fact writes nearly all of them) and adopt a cool, never snarky though sometimes biting, pseudo-anthropological tone."

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