As dangerous as commercials could be if they infiltrated our nostrils as we sat on our couches, I think scented advertising is completely awesome for the more rare instances we find ourselves inside of a movie theater!
I really like the Nivea Sun idea, to be able to smell the beach and experience something so much more than sitting in a local theater seat. I personally would abhor a local sushi-scented advertisement, and I wonder how long scents linger, but I want to try it stat! Germany, anyone?
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